Podcast Marketing: Best Strategies to Promote Your Podcast

Best podcast marketing strategy

A decade ago, it’s the big problem when you were looking for a podcast or needed software to edit your podcast. Nowadays with technology, it’s easy to find a platform but it’s quite hard for users to find out the best for their needs.

The number of podcasts has increased exponentially in recent years, with literally 10’s-of million available online. You can’t afford to ignore podcast marketing strategies that will make your subscribers feel like they’re part of your platform, they can be loyal subscribers.

Marketing your podcast is not easy, but it doesn’t have to be difficult. In this guide, I’m going to show you 7 Best Strategies to Promote Your Podcast that will make the process easier for you.

1.Submit To All Popular Podcast Directories.

Distributing your podcast to as many directories will help increase exposure and bring in new listeners. It’s the best part of marketing strategy.

Though Apple Podcasts, Google Podcasts, and Spotify account for maximum podcast downloads in the industry, other apps can help you to increase more listeners too.

Chartable has listed the top 10 podcast apps based on unique downloads, devices, and average per-device download rates.

Other directories that appeared in the result are:

  •         Podbean
  •         Player. FM
  •         Podcast Republic
  •         Downcast
  •         Podkicker
  •         Castro
  •         BeyondPod
  •         Amazon Echo Devices

To make sure your podcast is found by listeners on this platform, you need to create an RSS feed. This should only contain information about the show and not website links or other promotional material.

It’s easy to create a podcast-only feed that will be informative and helpful for your listeners. You can do this with just four steps.

Step 1. Sign up for a free RSS account by entering your email and password.

Step 2.  Once you’ve completed the steps above, enter your email address and verification code in the inbox.

Step 3.  Next, press the “new podcast” button. it will lead you to your podcast page, in this page you have to input the description, title, public website address, and RSS feed address, which includes the podcast you added before.

Step 4. Finally, you need to add podcast categories, cover art, and author info then press the “Save and Finish” button. tap on “RSS Feed”  to get the RSS feed to paste to third-party apps to publish.

Submitting your RSS feed to these directories is also a step-by-step process. Starting with Apple Podcasts will give you the best chance of success and publication.

   when your podcast has been approved on the Apple platform, it will appear automatically in these directories:

  •         Podcruncher
  •         Overcast
  •         BeyondPod
  •         AntennaPod
  •         PocketCasts
  •         Downcast
  •         Podcast Republic
  •         Castro
  •         Castbox
  •         iCatcher
  •         Castaway 2
  •         Blubrry
  •         DoubleTwist

With the new single-approval process, you will publish on all of these 13 apps with ease.

To make sure your new episodes are published on Apple Podcasts, you need to create an account with them and sign up for a podcast hosting site that will host the RSS feed of audio files.

To make sure you have the best chance of getting your show distributed on Apple, follow these steps:

  •         Publish at least one episode (it can be a short trailer as well).
  •         Make sure you check the settings for your podcast and make any necessary adjustments. Use Podbase Podcast Validator to ensure that all of these important details are correct before publishing.
  •         Set up your Apple Podcasts Connect account.
  •         Add your RSS feed URL to Apple Podcasts Connect.
  •         Finally, wait for Apple to approve your submission, it might take around 8 days.

the process of other directories is quite similar. First, you need to sign up for their platform and host site, then create a feed by copy-pasting the URL of the RSS feed from your browser onto one app’s page, verify its accuracy before submitting and wait for their approval.

However, their requirements and approval time may vary.

you have to ensure there is at least one published episode that gets approved by Spotify. the system will reject your application until there is an existing episode.

The directories are becoming more specific about what they accept. You might not be able to submit your podcast if it doesn’t fit into one of their current categories, so make sure you check before submitting.

Also read: How to Record a Podcast

2.Promote Your Podcast on YouTube.

The University of Florida has published a report that proves YouTube to be the prime provider for podcast listeners in age 18 to 54.

One of the most popular uses for YouTube is listening to podcasts. 45% say it’s easy, while 55 percent name this as their go-to place when they want entertainment.

publishing your podcast on YouTube will help you expand even further. The platform has a user base much larger than regular apps, including Apple Podcasts and Spotify among others, so getting onto this site can be an excellent way to reach new listeners.

The Internet is a crowded space, with many people vying for attention. You can make your podcast stand out by promoting it on YouTube.

It’s no wonder that many of the most famous podcast shows are available as video podcasts on YouTube, including Joe Rogan.

YouTube is a powerful marketing tool for podcasts. In addition to being the second-largest search engine after Google, with over three billion searches processed each month on its platform alone – it also has great potential as an advertising medium that can help you monetize your show and reach more listeners.

If you do a good job on your podcast, it might be recommended by ranking algorithms.

Below are some benefits of YouTube podcasts:

  •          Different audiences can approach your show.
  •         You can attract audiences using YouTube comments.
  •         YouTube metadata can help you rank higher on Google.
  •         You can see which of your videos is doing well by looking at analytics for the platform.
  •         If you’re looking to make some extra cash on the side, YouTube’s native advertising will offer you.

The process of converting your podcast into an audiogram has been one way to get it onto YouTube. You can now have a video that includes not just waveforms and transcripts, but also still images from the episodes themselves so you won’t miss any important details while listening. This is the most budget-friendly option if you don’t have a lot of time or money.

Creative and captivating, video content will be key to your marketing strategy. If you want the best of both worlds there’s no better way than to create an engaging audio-to video show that can go viral across social media platforms.

This means that you don’t have to upload the entire podcast either. You can use a short, engaging video to direct your target audience and encourage them to visit the podcast website or app. Just keep in mind that you’ll need to optimize it for different platforms so they are viewable on all of their devices.

The first 10 seconds of your trailer are crucial because that’s when you should hook the audience and get them interested in what’s going on. If they like something, their minds will be ready for any information given after this point.

The key to a successful video is SEO. Make sure you’re doing sufficient keyword research and creating great titles/ descriptions for your videos so they can rank well in search engines.

When it comes to your thumbnails, you need a professional-looking design. The first thing people will see when they click on the video is what’s displayed in this small box so make sure that whoever creates them knows how important their work really can be.

You can also create a short passage for your podcast episodes that summarize the most important information in each one. These will help promote you on YouTube, where videos are king.

There are a variety of ways you can post your podcast on YouTube, including:

  •         Combine video with the audio podcast.
  •         Record your podcast guests’ interviews.
  •         Use images with your audio file to make a video.
  •         Record your screen and let it run a small screen in a corner using a webcam.

Publish your podcast on YouTube with the help of an artwork. You can also integrate it into a video platform like Blogger or WordPress to make things easier for you.

YouTube can be a great way to grow your fan base and increase the visibility of your content. Not only does it provide an opportunity for new platforms, but also podcasting offers creative types more ways in which they could expand their idea with audio and video recordings.

3.Create Apple Smart Banner.

Apple has taken the podcasting world by storm with its popular app, Apple Podcasts. This key player is quickly becoming one of your go-to’s for listening to podcasts on iPhones and watches alike.

It’s time to take your podcast from the break to a whole new level with an iPhone-friendly design. Statistics show that a million iPhones are currently in use worldwide, meaning there will be plenty of potential listeners just waiting for you on their device.

With Apple Smart App Banner’s help, you can create an engaging banner to promote your app.

Smart App Banners are a type of ad that will only show up on the mobile version of Safari, which will appear on the top of the web. They link directly to your podcast once you click “View,” and can dismiss it by clicking the X icon in the bottom right corner.

These smart banners are the perfect way to get your podcast noticed. They include relevant keywords and are non-intrusive, so it’s easy for viewers who like what they see to be directed to your podcast without any trouble at all.

Adding Smart App Banner To Your Podcast Site.

The banner for your podcast can be added in just two easy steps. You need to include the 10-digit ID of any show you want it on, and that’s all there is to it.

In order to find the URL for a specific podcast, click on the podcast which you need the ID. the ID will pop up under the “Apple Podcasts Show ID” or the “Apple Podcasts URL” section.

Now you have your podcast ID, so paste it in the place of XXXXXXXXXX.

With the Smart App Banner WordPress plugin, you can also add your site’swithout any technical knowledge.

If you want to make your banner trackable, then use Apple’s affiliate program, administered by the company called Performance Horizon.

You need three things to make your banner trackable:

  •         Your podcast ID
  •         Your affiliate ID
  •         A unique campaign tag

Then, Copy and paste the following code into your Performance Horizon dashboard.

The trackable banner can be seen and clicked on from any iOS device. However, only Safari users will see it as an active element of the browser window when they load up from their mobile or iPad.

4.Invite Guests To Your Show.

When you have a guest or even multiple guests in your show, it’s like tapping into an entirely new audience.

Joe Rogan’s show is the perfect example of how to be engaging without being too generic. You will see him invite a variety of guests to his program, from political pundits and astrophysicists alike.

Rogan’s show has become even more popular since his big-name guests like Elon Musk announce their segments on social media.

You do not need to invite popular A-list celebrities if you don’t have the money.

Influencers are the key to getting your podcast off of the ground. They can help spread awareness and grow an already loyal following, which in turn increases traffic for you.

Successful promotion of the episode relies on how well you encourage your followers and fans to share their love for this new show with others.

To promote the episode they appeared in on all of their channels, you need to make it easier for your guests.

Ask Your Guests To Share The Episode With Their Email List:

Even if the guest is willing to create an email newsletter, it would be difficult for them without any knowledge of how this works. so you need to guide them as a marketing part.

Sharing your newsletter with other groups is an effective way to make it more engaging. If you’re hosting an event, ask people who attend if they’d be willing to share their email list so that others can receive updates from them as well.

Give your guests a reason to share the newsletter with their social media followers by including links that lead them directly back into what you’re promoting.

It’s time for another episode of the show. Make sure to send out an email with a link so that your guests can see what happens, and ask them if they’d be willing to share it on their social media pages as well.

don’t forget to send them the other episodes also.

  •         Images
  •         Video Trailers
  •         Pre-composed tweets
  •         Infographics
  •         Quotation-based graphics

You should also remind your guest that there is no obligation to do so. And end the email by thanking them for appearing on your show and sharing your message.

Sharing On Twitter and Facebook:

It’s easy to share your podcast on channels like Facebook, Twitter, and LinkedIn. It’s a good way to attract people who will enjoy then they’ll be happy to share it.

Make sure you tag them in all of your social media posts to remind them about your event.

If you tag your post correctly, then people who see it will know that there is something special happening and might share. Make sure to use relevant hashtags too while posting on Twitter so they can be found more easily.

Sharing On Instagram.

Instagram is a great way to share moments with your audience, but it doesn’t allow for immediate resharing or retweeting which can be inconvenient when you want people involved in the event.

your posts should be consistent with the colors of your Instagram theme. If you want them to share, make sure that your post is also in line and reflects what they’re into at this time, so the color theme is very important.

Instagram stories have been a great way to overcome the 24-hour limit on posts. You can share them with your followers easily.

Tag your followers and add relevant hashtags while creating the perfect story. Your followers can then share it on their Instagram page with just one click.

Instagram stories are a great way to engage your followers. You can add links and let them swipe up towards the directory head, if they’re following enough people, 10k+ should be enough.

5.Offer Giveaways in Exchange for Reviews and Shares.

The allure of free stuff is irresistible. This includes contests and other opportunities that can be relevant to their needs, especially if they’re easy to access.

Giving away the right product will make your giveaway more interesting and engaging. Make sure you’re giving out products that are relevant to who you want as your audience with your niche.

It is important to be aware of your audience and what they might find interesting or engaging. If you usually talk about makeup routines in the show, offer some light-colored lipsticks as an extra gift for young girls on occasion.

You can offer customers a wide range of things and services to meet their needs.

  •         Stickers
  •         Your Merchandise
  •         Gift Cards
  •         Discount Coupons
  •         Secret Tips
  •         A mention in show notes

Giving away something for free is always hard, especially when the budget only allows so much. So consider if it allows.

If you’re on a tight budget, shout out special winners or just mention them in your show. you should even give guest spots to some of your lucky audience members at the end.

Another option to increase your chances of winning is by getting people interested in following you on various podcast apps and social media platforms by announcing the giveaway. You can also ask them for reviews or shares if they enjoy the episode where this type of incentive was used by sharing an episode.

Make sure to post a giveaway on social media with eye-catching graphics and an explanation about how winners can enter. You should also include links for listeners who want more information from your podcast.

6.Paid Promotions Using PPC Ads.

Paid ads are the best way to get your podcast noticed by potential listeners. You can use them on every major social media and search engine platform, which means that even if you don’t have much of an audience yet they’ll be able to see what’s available when it comes time for them.

Paid advertising is a great way to get your podcast out there and make money at the same time. PPC ads can help people find what makes your podcast unique, while quick traffic is the best feature that PPC offers.

With PPC ads, you pay based on each click or conversion. This means that the more people who see your ad and convert into customers for example by making an order, the higher return on investment.

The possibilities are endless when it comes to advertising. You can target an audience on any platform, anywhere.

If you want to be successful with your marketing, then it’s important that the platform where people consume most of their content is used. If this means running ads on Instagram or Facebook in some cases, it depends on your business.

With the rise of social media, it’s never been easier to reach an audience no matter where they are.

There are two ways to run paid ads for your podcast promotion:

Target Your Entire Podcast – When you’re running PPC ads, your target audience will be able to visit a specific landing page, its advantage. This is an expensive option as it includes all those who might like listening but not buying right away.

Target a Specific Episode – With purchase ads, you can direct your listeners straight to an individual episode. For example, if someone types in “Carol Brown” then they would only hear the latest podcast with her on it.

Before you create your PPC ad, make sure to choose an eye-grabbing graphic to attract your target listeners.

The ad is a creative and interesting piece if It contains an iconic sketch of the famous podcast host, as well as a compelling quote that encourages viewers to click on it for more information.

Here are some more tips for creating PPC ads for your podcast:

  •         Insert relevant keywords.
  •         Choose a compelling graphic.
  •         Target your niche audience.
  •         Identify the ideal audience for your ad using A/B testing.
  •         You can use the ad result information to improve your ad and make sure it targets the right audience.

With Google Ads, you can target audiences searching for specific podcasts using relevant keywords. The ads are text-only so there is no need to worry about adding an image either.

7.Network With Other Podcast Hosts.

The internet is the new town square. You can’t succeed without making connections, and it all starts with one person telling their friends about what they’re doing, which then inspires others to follow suit.

The best way to get your podcast noticed is by networking with other professionals in the same industry. You can also use this opportunity for word-of-mouth advertising and build trust among potential listeners who might not have heard about you yet.

Here are some tips to start networking to promote your podcast:

  •         Ask your group of friends to share your podcast with their friends.
  •         Attend public events and conferences in your vertical.
  •         Go on other podcast shows as a guest.
  •         Join Facebook groups like Podcasters’ Support Group, Podcasting Technology Resource Group, Podcasters’ Hangout, along with other similar social media groups.
  •         Join Reddit’s podcasting community /r/podcasts.
  •         Build a network on Quora.

Collaborating with influencers to get them to expose your show can be an effective strategy for getting new audiences. You’ll have to provide incentives in return as well, like compensation or exposure on your own channel, anything is fair.


Do you have a podcast? Are you looking for ways to promote it? The seven strategies we’ve outlined should give you a good place to start. Of course, there are many other things you can do to market your podcast, but these are great ways to get started. If you need help implementing any of these strategies or want more ideas, contact their support services and they’d be happy to help.

FAQs - 7 Best Strategies to Promote Your Podcast

How do I promote my podcast on the market?

There are many ways to promote your podcast on the market. One way is to identify your target audience and create marketing materials specifically for them. This could include social media posts, blog articles, or even ads targeting people who are likely to be interested in what you have to say.

Another tactic is to partner with other podcasts or companies that serve similar audiences. This could involve cross-promotion, guest appearances, or joint ventures. By working together, you can reach a larger group of people who are interested in the topics you discuss.

Finally, it’s important to make sure your podcast is easy to find by optimizing your website and making use of directories like iTunes and Stitcher. By making it easy for people

What is the most effective way to promote a podcast?

One of the best ways to promote a podcast is through social media. With so many people using social media platforms like Facebook, Twitter, and Instagram, it’s a great way to reach a large number of people quickly. You can also create a website or blog for your podcast and include links to your social media pages there. Additionally, you can reach out to other podcasters and ask them to share your show on their social media pages or on their website. And finally, you can use paid advertising to promote your podcast.

How do I market my podcast 2022?

2022 is an excellent podcast. It has a lot of potential.

There are a few things you can do to market your podcast:

1) Make a website for your podcast and include clear descriptions of each episode, as well as a listen button.

2) Create social media profiles for your podcast and post updates regularly. You can also use hashtags to help people find your podcast.

3) Reach out to other podcasters and ask them to promote your show.

4) Write articles about your podcast or interview guests on your show for other websites.

5) Attend conferences and meet-ups where podcasters are likely to be present.

How do I make a podcast go viral?

There is no surefire way to make a podcast go viral, but there are a few things you can do to increase your chances. First, make sure your content is interesting and relevant to your audience. Second, promote your podcast through social media and other online channels. And lastly, make sure your website is user-friendly and easy to navigate. Good luck.

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