Webinar platforms are all the rage these days. With so many to choose from, it can be hard to decide which one will work best for you and your business needs. We are here to suggest to you How to Choose Webinar Software.
There are so many options when it comes to webinar software, but not all of them will work for your business. You need something easy and powerful in order to make sure you’re able to maximize each second during usage time.
Some people might think that the right webinar tool is whatever their industry uses, but this couldn’t be further from reality. You need to take into account various platforms’ features and capabilities when making your decision because each one will have its benefits as well as drawbacks depending on where you look.
Webinar software is an incredible way to organize. This article will give you the lowdown on what’s available as well as things that should be considered when choosing a platform for webinars in general, like price points or features offered with each option.
Table of Contents
What Exactly Is Webinar Software?
A great way to get started with webinars is by understanding what they are and how your favorite platform can help you succeed.
Webinars are an excellent way to communicate with your team in real-time and share important information about products and services you offer them one on one while also being able to ask questions from other participants.
The way a webinar works depends on the specific platform. Some allow public events while others are only available for private, so make sure you do your research before purchase.
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Your Webinar Goals And Objectives
Webinars are a great way to reach your target audience and provide them with the information they need. Not only can webinar help build trust, but it also gives companies an opportunity for lead generation that could turn into sales. 95% of companies believe and use it for their business.
below are some common goals for webinars include:
- Increasing brand awareness
- Nurturing leads and prospects
- Generating sales or revenue
- Engaging customers
- Onboarding new employees or clients
- Providing product or service training
- Conducting market research
- Building relationships with VIP customers or partners
- Hosting a virtual event or conference
When deciding on the best webinar platform, it’s important to first decide what goals you want from your event. Knowing the right tool for your specific needs is key to getting work done efficiently
The Various Types Of Webinars You Can Run
Webinars are a great way to reach your audience, and you can run them evergreen for continued engagement.
Automated webinars:
These are webinars that you can create and run multiple times with ease. The event platform your organization chooses needs to have automation capabilities in order for this type of function to be possible, so choose wisely.
Live webinars:
Live webinars are a great way for attendees to connect with the presenter with a specific purpose. They also allow questions and answers in real-time, which can make more value such as saving time, and money.
Evergreen webinars:
One of the best ways to generate leads and sales on autopilot is through webinars. Once you create an evergreen webinar, it can run continuously without requiring that you be there live.
Hybrid webinars:
If you’re looking for the best webinar platform, you should consider the platform which offers both live and automated sessions at once. This is ideal if your goal in running a workshop or event on this type of technology is to engage attendees while still generating leads/sales on autopilot.
On-demand webinars:
Webinars are a great way to get your message in front of potential customers. They’re also an excellent lead generation tool because you can make them available for anyone with access and watch them whenever they want.
What Features Do You Need In Webinar Software?
When it comes to webinar software, there are many options available. The right program for your business will depend on the type of events you want and which features are necessary in order to support them effectively.
To help you decide on the best webinar platform, here’s a list of features that should be considered.
Hosting Webinars
The right webinar platform will allow you to host all the types of webinars previously mentioned, so your organization can reach its audience in innovative ways.
Many webinar tools allow you to conduct polls, surveys, and quizzes in order for your attendees to engage with each other. You can even use video conferencing if needed.
Screen Sharing
When you host a webinar, one of the critical features that hosts look for is being able to share their screens.
With the ability to see what is being discussed in real time, trainers and product demo makers will be able to provide an excellent service to customers.
When collaborating in real-time, the ability to share documents and other resources is an important essential.
Webinar Registration Pages And Lead Generation
When you’re looking for a way to get new customers on board with your company, having an aesthetically pleasing registration page can really help.
The most popular webinar platforms offer customizable registration forms and pages so you can collect the information your attendees need to succeed.
When you use a tool like registration forms, it’s easy to collect leads and form them into lists that can be used for email marketing purposes.
Webinars are a great way to attract new customers and generate more leads for your business. They offer you the opportunity of reaching an engaged, potential audience who may be interested in what it is that you have to go on.
Landing Page Builder
Webinars are a great way to communicate your message and generate leads. However, the quality of webinar registration pages such as beautiful and professional design can make all the difference in getting people on board with signing up for your event.
You should look for a platform that offers templates in order to easily customize them and match your brand.
Landing page testing is key for optimizing your website’s conversion rates. A/B tests can help you determine which landing pages result in more registrations and provide a higher ROI.
Email Marketing Platform
The only way to get people onto your webinar is by sending them an email. You can use the event’s software, which will also give you access to their lists of attendees and allow for more registration opportunities.
The best way to increase attendance rates for your webinar is by sending out emails a few days before. These will remind people of what time and date it starts, as well as any other information you think they might need.
If you’re looking for a way to make sure your audience knows about what’s going on in real-time, the pop-ups and notifications feature can be an excellent option.
With an integrated email marketing platform like Aweber, or GetResponse… you can easily track your webinar funnel and see what is working best for you.
Customer Support
If you need help with technical issues or have questions about setting up your webinars, you should choose the right service. so it’s important for your business that you choose a webinar platform with 24/7 customer support.
The Proper Attendees Limit
The number of attendees for your event will affect both the success rate and experience. To make sure you are maximizing every opportunity, set out an attendee limit early on in the planning stages.
Do you plan to have a large webinar with many spaces for live attendees or do we need an increased limit on the number of registrants who will access recordings?
Sometimes it’s hard to predict how many people will come, but if you’re unsure of the number then start with a package that allows for more attendees than what your event needs.
Integration With Online Courses
There are some platforms out there that can really help online marketers with a growth plan for their business.
You can use these tools to integrate your online courses with other services so that once a webinar is done it will send attendees into the appropriate funnel for course sales automatically. The entire process is designed to be simple and easy for anyone who goes through it.
The Ability To Embed Your Virtual Events On Any Site
If you want to deliver a webinar on your site, adding just a few lines of code can be beneficial. It can make your business run better.
With this feature, attendees will be able to stay focused and engaged without having multiple browser windows open. You’ll never have to worry about opening multiple browser windows again, the process is more streamlined for anyone who wants to join.
High-Quality Video Streams
If you want people to pay attention and interact with your video stream, it’s important that you need to have good video quality.
You need a platform that enables high-quality video streams so you can engage with your attendees and ensure they have the best experience.
A good Webinar platform that gives you the best possible video and audio quality on any internet connection will ensure your attendees can’t miss a single word of what’s being said during their session.
Marketing Automation
The real-time marketing automation trend continues to be one of the most popular and effective methods for digital marketers.
You can set up personalized emails and other sequences of events after somebody signs up for your webinar.
With marketing automation, you can keep track of who has attended a webinar and how they interacted with your brand. With the use of this data, you can create targeted marketing campaigns that will lead to more conversions down the line.
Moderators
Some platforms will provide you with people who can help moderate your live events, ensuring that things run smoothly and everyone has a good experience.
This can be especially helpful:
- If your webinars are long in duration
- Involve many people
- If you’re new to hosting online events
- Simply want someone to take care of this aspect of your webinar.
Mobile Device Compatibility
With the growing number of people using their mobile devices for everything, it’s important to make sure your target audience can view your content on their mobile screens.
With the rise in mobile usage, it is important to make sure your webinar platform can accommodate those who want access from their phones.
With webinar marketing, you can engage and involve more people in your event if People are able to participate from anywhere with a mobile phone.
Whiteboard Features
The webinar room should be equipped with an easy-to-use whiteboard so that you can share critical information or ideas in real-time.
You can have a successful webinar with the right software. A good platform will offer top-of-the-line tools that will help you engage your audience, maximize engagement and get results.
When you share handouts, slideshows, and other important information with your potential customers they will be more inclined to purchase what it is that YOU have for sale and your online following can increase.
Webinar Metrics
The metrics of your webinar can be tracked and measured using a live video streaming platform that offers comprehensive data. This will allow you to see what works well, so future events may have greater success than before with your needed adjustment.
To make sure that you are fully informed about what’s going on at your event, it is essential to have a well-organized user interface. This means that you can make any changes to the design of your website when you need to.
Easy Integration With Social Media
Make sure your webinar platform integrates well with social media so you can easily share them on Facebook and Twitter or any platform. Promote your content through social media and make it easy for people to share with their followers.
Customization Features
If you’re looking to create a webinar room that aligns with your brand and helps set it apart from competitors, then customizable rooms might be what’s best for you.
A Great User Experience
Hosting a successful webinar can be challenging, which is why it’s important to find the right provider. Having an easy-to-use and navigating system will save you valuable time in setting up your event. especially with beginners.
A good webinar platform will have all the features you need and make it easy to engage with your audience.
Furthermore, you can give your audience easy access to various controls they need in order to engage with whatever’s happening during the webinar.
CRM Integration
Webinar platforms are popping up all over the internet and most of them will offer CRM integration.
The event management software can also help you set up an onboarding process with questions to make sure your attendees are correctly categorized for the type of business they represent.
When you use a CRM, it can help to follow up with your attendees.
Sales automation is a great way to nurture your leads and get more out of them.
Testing Out Platforms
The cost of webinar software is a wide range. It all depends on what you need and how much money it will take to satisfy those needs.
It might be hard to tell whether or not a platform will work for you without trying it first. That’s why we recommend going through both free trials and product demos.
After a 15 or 30-day free trial, you’ll have access to all of the platform’s features and can see if it is easy for your team.
The free plan might typically come with fewer features and customization options, so you’ll want to ensure that the platform includes all of your needs.
Webinars are a cost-effective and efficient way to communicate with your audience. With so many prices available, you’ll be able to find one that fits just about any budget or need. Premium plans give you access to premium features, like those we’ve discussed so far.
Conclusion:
As you can see, there are many different types of webinar software to choose from. By considering your needs and the features offered by each program, you should be able to find the right software for your business. Keep in mind that not all programs offer the same features, so it’s important to do your research before making a purchase.
FAQ - How To Choose Webinar Software 2022 :
What Are Some Of The Best Webinar Platforms?
Here are the most common platforms including Demio, Clickmeeting, GotoWebinar, Livestorm, BigMarker, WebinarNinja, EasyWebinar, EverWebinar, Adobe Connect, etc.
What Are Webinar Plugins?
The software that’s usually included in this package offers everything from video conferencing, screen sharing, polling, chat functions, Q&A sessions, etc.
Webinars are a cost-effective and easy-to-set-up way of engaging with your audience. Many platforms also offer comprehensive webinar metrics, so that you can track the performance of each event while making data-driven decisions for future ones.
Are YouTube Live and Facebook Live good webinar platforms?
Yes, you can use both YouTube Live and Facebook Live for webinars.
With these tools, you can expand your reach and engage with more people who are interested in what’s happening.
However, they do not provide the same customization or features as some other platforms on this list that have pro-level offerings included.
How do I choose webinar software?
When selecting a webinar software, it’s important to consider the features that are most important to you. Some key considerations include:
– The number of attendees that the software can support.
– The ability to share your screen or view other presenters’ screens.
– How easy it is to use.
– Whether or not it offers live chat capabilities.
– The quality of the video and audio streaming.
Once you’ve narrowed down your options, be sure to read reviews from past customers to get a sense of what others have thought about the software. And always contact customer service to get answers to any questions you may have before making a purchase.
What technology is needed for a webinar?
To host a webinar, you will need a computer with internet access and a webcam. You will also need to create an account with a webinar hosting service, such as GoToWebinar or WebEx. These services allow you to broadcast your presentation live to a large audience, and they also provide tools for attendees to participate in the webinar.
